Website Design & Development – What You Need to Know

Website Design & Development – What You Need to Know

Have you ever wondered what it takes to make a website? What do web designers do to make websites work? A robust website design process can help you check all angles.

Maybe you are taking the first steps in a web project and are overwhelmed. Or, that you are a marketeer who is trying to keep up with new tech. We will show you how a vigorous website design process is crucial to the successful completion of every project we do.

We outline our web design process from the initial meeting through to launch, as well as explain some techy terms, because we have adapted the way we work.

What you’ll learn:

  • It’s important to plan carefully and implement a tried-and-tested process.
  • End- user needs are at the forefront of our thinking.
  • Why planning and meticulous implementation go hand-in-hand

Table of contents:

Our website design and development process

1/ Discovery Phase

How do you make sure you serve the needs of your business and your customers online?

We use a variety of analysis methods to look at what your business and customers need.

  • We take a strategic approach to assess the needs of the organisation and look at long-term objectives.

We take a strategic approach to assess the needs of the organization. Stakeholder and user interviews are included in the research. Tracking tools like Full Story and Crazy Egg are used to give vital information about user behavior on the website.

Stakeholder and user interviews are included. Tracking tools like Full Story and Crazy Egg are used to give vital information about user behavior on the website. We look at what customer and business needs the website to address and whatFunctionality is required to achieve this.

What customer and business needs the website to address is the subject of our investigation. We will look at the user flow, pages that users drop off, average view time, and bounce rate to see how the site is doing. We look over the last year’s data to see a realistic picture.

We will look at the user flow, pages that users drop off, average view time and bounce rate on the current site. We look over the last year’s data to see a realistic picture. Conversions can include call-back requests, contact form completion, offers redeemed, online sales, phone calls recorded from site or download content requests We will look at what elements are converting well and not.

Call-back requests, contact form completion, offers redeemed, online sales, phone calls recorded from site are just some of the conversions. We will look at what elements are converting well and not. Developing typical user profiles is crucial to the process. We can improve the experience of each user by learning about their needs and creating a flow chart.

Developing user profiles is important to the process. We can improve the experience of each user by learning about their needs and creating a flow chart. This is where we identify pages and the hierarchy of the pages. To improve the user experience, we may restructure top-level navigation.

The pages are identified as well as the hierarchy of the pages here. To improve the user experience, we may restructure top-level navigation. We create a site outline with the client in-person as a starting point for the visual design and structure of the website. It helps to show how the content will be laid out on a page, as well as considering user needs.

The site outline is created with the client in mind as a starting point for the visual design and structure of the website. It helps to show how the content will be laid out on a page, as well as considering user needs. From the first hit to the end goal, we map out the users flow through the site.

From the first hit to the end goal, we map out the users flow. We create a technical specification document that outlines how we’ll build the website.

Sketched low fidelity wireframes

We have a strategic overview when making decisions during the website design process.

2/ Content and SEO

How do we make sure the website is ranked highly by search engines, and what different elements of content are required?

  • Content review involves assessing the information needed to tell a story, key marketing messages, the brand style and tone of voice, and the balance of text against photography, graphics, video or downloads.

Whether it is a new business start-up or a long-established business, reviewing the content involves assessing the information needed to tell your story, key marketing messages, the brand style and tone of voice, and the balance of text against photography, graphics, video or downloads Either we work with clients to develop new copy or our writer conducts interviews with key stakeholders and drafts the copy from there. This is a collaboration between the client, writer and developer to make sure the content works within the design and sets a tone that supports brand and communication objectives.

Either we work with clients to develop new copy, or our writer conducts interviews with key stakeholders and drafts the copy from there. This is a collaboration between the client, writer and developer to make sure the content works within the design and sets a tone that supports brand and communication objectives. Here we take a snapshot of where the site currently ranks in the main search engines. This informs development and acts as a take-in-the-ground for analysis of the new website’sseo performance. We use a number of tools for this. The guides future content development.

We take a snapshot of where the site is in the search engines. This informs development and acts as a take-in-the-ground for analysis of the new website’sseo performance. We use a number of tools for this. The guides future content development. On a monthly basis, we create anseo plan for the launch and ongoing support. This could include site audits, technical error fixes, and link building activity.

It is important to create excellent website content to reach your goals.

3/ Creative and User Interface (UI)

How do we create a look and feel for the website that appeals to different types of visitors on their journey through the website?

  • The site begins to come to life as we develop more realistic content, fonts, image dimensions or button styles, which helps to visualize how the site might work before adding colour or imagery.

The site starts to come to life as we develop more realistic content, fonts, image dimensions or button styles, which helps to visualize how the site might work before adding colour or imagery The brand guidelines are applied to the user interface and begin building content for the site. We use our flow diagrams from the discovery phase to make sure the user experience is engaging.

The brand guidelines are applied to the user interface and begin building content for the site. We use our flow diagrams from the discovery phase to make sure the user experience is engaging. We can transform static designs into clickable prototypes. The Invision tool makes it easy to work with clients and creators.

This allows us to make clickable prototypes. The Invision tool makes it easy to work with clients and creators. This shows how content will look. We plan how buttons will move.

4/ Website Development

Our developers are building, writing and testing code to make sure the website is slick and fast.

The most technical part of the build is where we explain techie terminology and the tools we use.

  • Git Hub is a digital repository where we can access our projects and all the versions of the website code. It means we can collaborate on the code with multiple developers, as well as track changes, if something goes wrong.

We can access our projects in a digital repository. It means we can collaborate on the code with multiple developers, as well as track changes, if something goes wrong. This is based in a London data centre and uses Nginx technology, which makes it fast.

This is based in a London data centre and uses a technology that makes it fast. We tend to use either Laravel orWordPress for this.

We tend to work with eitherWordPress or Laravel. It makes the website function well for users across all devices if there is a build of front-end mobile responsive templates.

It makes the website function well for users across all devices because it is designed to be responsive. Content can be uploaded in theCMS with database and custom fields. If the budget allows, we can provide an online image crop tool for each area of the content.

Content can be uploaded in theCMS If the budget allows, we can provide an online image crop tool for each area of the content. Marketing automation tool SharpSpring is an example of a 3rd party tool.

We work with the client to add the agreed content to the site.

The agreed content is added to the site by us. Optimise code improves site speed. We can improve website speed by reducing the amount of code.

This improves site speed, which is great. We can improve website speed by reducing the amount of code. We cross browser and device testing to make sure that the website works perfectly on all browsers and devices.

The website works perfectly on all browsers, as well as across all devices, including desktop, tablet and mobile. We invite small groups of users to our testing lab to get feedback, create a bug list and discuss any amendments with the client.

Small groups of users are invited to the testing lab to get feedback, create a bug list and discuss any changes with the client. We usually have two rounds of design changes to make the website ready for soft launch.

Feedback collected using Invision

The website is coming together once these elements are done.

5/ Website Launch

As the website build nears completion, what should we do?

We run a series of final checks to make sure the client has the skills to start working on their site. They include:

  • The final audit is run by the team.

A final audit is run by our team. Track your activities with tracking tools, such as Google Webmaster. The Audience Tracker is a website tracking tool that we use for business-to-business clients that allows them to gather valuable data. If a visitor to your site has registered their address to a business, we can pull this data into our Audience Tracker.

There are also such things as Google Webmaster. The Audience Tracker is a website tracking tool that we use for business-to-business clients that allows them to gather valuable data. If a visitor to your site has registered their address to a business, we can pull this data into our Audience Tracker.

We offer two weeks of bug tracking to fix any issues that crop up after launch.

6/ Website Maintenance

So what should you do to maintain your website?

To make sure our clients keep their website up to date, we recommend that they invest in a support and maintenance plan. This involves three elements.

  • To prevent hacking and to provide additional security.

Extra security is needed to prevent hacking. The security checks are done through the software.

Securi has a security hardening plug-in. We back up on our test server to make sure everything works out. You can use our bug tracking tool to report a bug to us.

7/ Website Evaluation and Improvement

Why do we say the project never ends? Constantly reviewing performance and conversions is crucial. Three and six months after launch we meet with clients.

Track site performance using tools such as Full Story.

Tracking tools include Full Story and Look Back. We will look at conversion rates and make sure we emulate well-performing pages.

We will look at conversion rates and make sure we mimic well-performing pages within the site. We will begin a link building plan, which will help the ranking of the internet.

We will begin a link building plan, which will help the ranking of the internet. A website is always work-in-progress and should always evolve to meet changing demands. We have more scheduled reviews with our clients.

The guide has helped explain why a reliable process is important for website projects. It is costly and time-Consuming to reverse things if we are half-way through a website build. We work closely with our clients throughout the process. If you have any questions, please get in touch.

Or View Our Work

If you have any questions about our website design process or our maintenance plan, please get in touch. We help businesses in towns such as Farnham, Guildford, Leatherhead and Reigate improve their digital presence.

How to brief a web design agency? There are some handy tips here.


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